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Quality score

A grade of the relevance of each keyword/ad/landing page combination which helps determine your ad position and cost. Quality Score is a Google term which has also become the industry standard term for these types of weighting features. However, other engines may have their own propriety terms.

What is a quality score in AdWords?

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Landing page quality and relevance. The relevance of your ad text.

How to improve your Quality Score on AdWords?

When you want to improve your Quality Score, consider looking at the three following factors on both an individual basis and as a whole. As Google uses a unique algorithm to determine your keywords’ Quality Score, improving it may mean making adjustments to your keywords, your ads, or even your website. See full article for more details.

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