Race

A group of people within a family, tribe, or nation that belong to the same species. Similar to a breed. Types acknowledged by the U.S. Census Bureau are: Aleut, American Indian, Asian, Black (or Negro), Chinese, Eskimo, Filipino, Guamanian, Hawaiian, Japanese, Korean, Samoan, Vietnamese, White, or “other”.

What races are considered white?

The Census Bureau defines White people as follows: “White” refers to a person having origins in any of the original peoples of Europe, the Middle East or North Africa. It includes people who indicated their race(s) as “White” or reported entries such as German, Italian, Lebanese, Arab, Moroccan, or Caucasian.

What counts as mixed race?

In English, the terms miscegenation and amalgamation were used for unions between whites, blacks, and other ethnic groups. These terms are now often considered offensive and are becoming obsolete. The terms mixed-race, biracial or multiracial are becoming generally accepted.

What is digital consumer Behaviour?

Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that a person does online. What devices they use, the sites they visit, the ads they engage with, the pages they navigate to, when they leave and how, and so on.