Social Media Sensing

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The estimated number of unique people who have been exposed to an ad. People-based reach allows for greater reach accuracy, as Atlas utilizes a persistent Facebook login across devices and publishers, which allows you to identify a person’s path across multiple browsers and devices.

How is Facebook reach calculated?

So the commonly known organic reach equals the unpaid reach which equals the total reach minus paid reach. However, Facebook has a slightly different definition of organic reach. Facebook defines organic reach by the number of people who visited your page, or saw your page or one of its posts in news feed or ticker.

What is Facebook reach and frequency?

Reach and frequency buying is an ad buying tool that lets you purchase ad campaigns in advance while having increased control over how many people you reach and how frequently those people see your ads.

What is the difference between impressions and reach on Facebook?

Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. However, an impression means that content was delivered to someone’s feed.

How to increase post reach on Facebook?

Facebook isn’t just a platform to interact with your friends anymore. It is more of a business place where brands put in all efforts to gain customers. See the full article for more details.

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