Social Media Sensing

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Reputation Management

The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions. Also known as Online Reputation Management, Public Relations.

What is brand reputation management?

Brand reputation management is critical to growing a business. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth.

Why is reputation management important?

Reputation management should form an important part of any business. After all, it would allow them to perceive the way clients see them or think about the business. It can be stated that reputation management is important for businesses that obtain and manage their online reviews.

What is Reputation Management in Social Media?

Social media reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand to improve your name or standing. If done properly, social media reputation management builds your credibility to customers, which strengthens their trust in your brand.

Why does a business need online reputation management?

Having an online reputation strategy is basic for any business. Developing rivalry, and additionally absence of trust, seriously affect the basic leadership process customers experience when hoping to purchase on the web. On the off chance that an organization does not have a positive notoriety, it’s simple for potential customers to search for another organization that has picked up positive notoriety by procuring their buyers’ trust. Read the full article for more details.

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