Business Intelligence and Analytics
Advanced AnalyticsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Cloud AnalyticsCloud AutomationColumnar DatabaseConnection StringContextual DataData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData Warehouse ArchitectureDatabase SecurityDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing AnalyticsMobile AnalyticsMPP DatabaseNatural Language UnderstandingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePrescriptive AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseRetail AnalyticsSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementVisual Data Analysis
A/B TestingActive BuyerAffinity MarketingAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Automated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficInteractive Mobile AdsNative AdsPath Length ReportProgrammatic Media BuyingSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
- Email Marketing
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchMarket SegmentationMarket ShareMonthly Unique VisitorsNielsen RatingsOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media Channel
MarTech and AdTech
Acme DataAdobe TargetAmazon CloudFrontAmazon RedshiftAnalanceAnswerMinerAppDynamicsBaremetricsBomboraBootstrapBrightcoveCisco CMX EngageDasherooDundas BIFunnelGoogle BigQueryGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeHoneywell Operational IntelligenceIBM Cognos AnalyticsIBM InfoSphere Data ArchitectInspectletJenkinsKissflowKNIME Analytics PlatformLiveRampLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoPowerCenter InformaticaQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersSQLiteStriimTableauTrade DeskTrifactaUserExperiorVisual Website Optimizer (VWO)Wolfram MathematicaWooCommerceYellowfin BIYieldify
Mobile App Intelligence
Ad WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorMobile Ad FraudMobile AttributionMonthly Active Users (MAU)SDK MediationSearch TermsYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd strengthAutomated bid strategyCombined audiencesConversion TrackingCost per acquisition (CPA)Floodlight TagKeyword ResearchPath Length ReportQuality scoreReturn on investment (ROI)Smart BiddingSmart ListsUser IDView-through conversion windowYield Management
Social Media Sensing
Country ReachInstant MessagingMicrobloggingNet Media CostPinterestReachReputation ManagementRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
- Technology and Innovation
TV Ad Measurement and Insights
Ad-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataMultichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleTargeting Rating Point (TRP)Television advertisementTV NetworkUpfrontsVideo on demand (VOD)
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.
What is a responsive website or webpage?
Responsive website design (RWD) enables site designers to create once and publish the same content everywhere, for all devices. It is a website development philosophy of rendering web pages in an efficient, optimized and easy-to-read format across a variety of devices and web browsers on different platforms.
How do responsive websites work?
Responsive design is a way of developing web properties so that the device they are used to determines the way that the site will be displayed. It’s normally done using the principle “mobile first” – i.e. the experience is defined on mobile platforms such as smartphones and tablets and then scaled up to larger screens.
Why is responsive web design important?
Essentially, responsive design is a way to put together a website so that it automatically scales its content and elements to match the screen size on which it is viewed. It keeps images from being larger than the screen width and prevents visitors on mobile devices from needing to do extra work to read your content.
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