Retention Marketing

A popular form of marketing in e-commerce, retention marketing focuses on keeping existing customers, not only gaining new ones. By driving customer engagement existing customers are more likely to become repeat customers.

What is customer retention marketing?

Customer retention is important for businesses, especially for us in B2B sales. Retaining customers costs businesses up to five times less than getting new ones. In the B2B space where the cost of contracts is significantly bigger than B2C, the impact of retaining customers is even more pronounced. See the full article for more details.

What does a retention marketing manager do?

Responsible for coordinating the loyalty and retention programs designed to win back, reward, and retain customers and clients.

What do you mean by relationship marketing?

Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.