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Rich Pins

Rich Pins are a type of organic Pin format that provides more context about an idea by showing extra information directly on the Pin. Rich Pins are a free product available for anyone on Pinterest. You can identify Rich Pins by the extra information above and below the image on a closeup and the bold title in a grid.

How to enable rich pins on Pinterest?

There are three types of Rich Pins: product, article, and recipe. Product Rich Pins show the most up-to-date price, availability, and product information right on your Pin. Article and recipe Rich Pins will update to reflect any edits you may make on your site. How to apply for Rich Pins:

1) If you have a product, article, or recipe content on your site, mark up these pages with rich meta tags.

2) After adding meta tags to your web pages, validate one of your correctly marked-up content pages in the Rich Pins Validator.

3) If the webpage you are applying with is correctly marked-up, an ‘Apply’ button will appear.

4) Click on this button to apply for Rich Pins.

Once you apply, the process of your application within 24 hours. When your site is enabled for Rich Pins, all content that contains correct meta tags on your site will start appearing as Rich Pins when added to Pinterest. Existing Pins that link back to pages with rich meta tags will also start appearing as Rich Pins.

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