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Salesforce Pardot

Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. Pardot automates common marketing tasks, including tracking customer behaviors. Creating digital marketing campaigns.

Is Pardot owned by Salesforce?

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013.

How does Pardot work with Salesforce?

Pardot is a powerful standalone marketing automation tool, but users get the most value when they integrate Pardot into the Salesforce platform. By using Pardot and Salesforce together, marketers can: Automatically create and assign qualified new leads in Salesforce.

How often does Pardot sync with Salesforce?

Records sync between in Pardot and Salesforce at least every 10 minutes. The sync process handles as many as 800 records every 10 minutes, and up to 4,800 every hour.

What are the major differences between Pardot and Salesforce Marketing Cloud?

The key distinction between these two services is, the marketing cloud is optimized for B2C companies and Salesforce Pardot is for B2B. Pardot is a marketing automation platform that allows companies to find out their best leads, track marketing campaigns engagement and provide faster follow-ups. Read the full article for more details.

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