Mobile App Intelligence

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SDK Mediation

Mediation of ad-networks allows publishers to use a few ad-networks in parallel and maximize fill rates and eCPM. SDK mediation is a form of mediation where each ad-networks installs an SDK on the publisher’s app and the mediation is done on the client-side.

How does Mobile Advertising Mediation work?

Ad mediation is a technology that sends ad requests to multiple ad networks to ensure publishers find the best available network to fill their ad slots. The single SDK approach allows publishers to add and remove ad networks through the ad mediation platform, instead of pushing out an app update to all app stores.

How to monetize my app with programmatic ad mediation?

App developers and publishers release their app ad inventory on ad networks which are then purchased by marketers through open exchange or private marketplace deals. Ad networks earn revenue by taking a cut or marking-up inventory before selling it. Examples: AdMob, Facebook Audience Network, InMobi, Adcolony, Vungle.

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