Business Intelligence and Analytics
Advanced AnalyticsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Big Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Cloud AnalyticsCloud AutomationColumnar DatabaseContextual DataData BlendingData CleaningData DiscoveryData Exploration
A/B TestingActive BuyerAffinity MarketingAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Automated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficInteractive Mobile AdsNative AdsPath Length ReportProgrammatic Media BuyingSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
- Email Marketing
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchMarket SegmentationMarket ShareMonthly Unique VisitorsNielsen RatingsOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media Channel
MarTech and AdTech
Adobe TargetAmazon CloudFrontAppDynamicsBomboraBrightcoveGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeIBM Cognos AnalyticsInspectletKissflowKNIME Analytics PlatformLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersTableauTrade DeskVisual Website Optimizer (VWO)WooCommerce
Mobile App Intelligence
Ad WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorMobile Ad FraudMobile AttributionMonthly Active Users (MAU)SDK MediationSearch TermsYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd strengthAutomated bid strategyCombined audiencesConversion TrackingCost per acquisition (CPA)Floodlight TagKeyword ResearchPath Length ReportQuality scoreReturn on investment (ROI)Smart BiddingSmart ListsUser IDView-through conversion windowYield Management
Social Media Sensing
Country ReachInstant MessagingMicrobloggingNet Media CostPinterestReachReputation ManagementRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
- Technology and Innovation
TV Ad Measurement and Insights
Ad-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataMultichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleTargeting Rating Point (TRP)Television advertisementTV NetworkUpfrontsVideo on demand (VOD)
SEO stands for Search Engine Optimization and it’s an essential strategy to employ nowadays, as an increasing percentage of business is conducted online.
What is SEO and how does it work?
SEO is the art of optimizing your website, both technically and content-wise, in order to increase its visibility across the search engines. When done right, SEO can take your website to the top spots of the search engine results pages (SERPs) and help you attract the right audience and, outperform the websites of your competitors.
Is it compulsory to do SEO for a website?
SEO is in no way compulsory for a website but, nowadays, it’s a big part of the success of a website and its respective brand. As such it is highly recommended that an SEO strategy is employed when a website is part of a brand’s strategy.
What is the basic SEO required for a new site?
When possible, SEO should be a part of the creation and launch of a website in order to ensure that it is correctly crawled and indexed by the search engines right from the onset. When deciding on an SEO strategy to employ on a new website, it is recommended that these 8 tasks are prioritized:
2. Mobile Optimization
3. Set up of Google Analytics and Search Console (for proper website monitoring)
4. Keyword Research
5. Creation of Relevant Content
6. Meta Data Optimization
7. Landing Page Optimization
8. Sitemap XML
If you wish to go deeper into each of these tasks and why they are necessary, take a look at Neil Patel’s, article Check These 8 SEO Boxes Before Launching a New Site