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SEO stands for Search Engine Optimization and it’s an essential strategy to employ nowadays, as an increasing percentage of business is conducted online.

What is SEO and how does it work?

SEO is the art of optimizing your website, both technically and content-wise, in order to increase its visibility across the search engines. When done right, SEO can take your website to the top spots of the search engine results pages (SERPs) and help you attract the right audience and, outperform the websites of your competitors.

Is it compulsory to do SEO for a website?

SEO is in no way compulsory for a website but, nowadays, it’s a big part of the success of a website and its respective brand. As such it is highly recommended that an SEO strategy is employed when a website is part of a brand’s strategy.

What is the basic SEO required for a new site?

When possible, SEO should be a part of the creation and launch of a website in order to ensure that it is correctly crawled and indexed by the search engines right from the onset. When deciding on an SEO strategy to employ on a new website, it is recommended that these 8 tasks are prioritized:

1. Speed

2. Mobile Optimization

3. Set up of Google Analytics and Search Console (for proper website monitoring)

4. Keyword Research

5. Creation of Relevant Content

6. Meta Data Optimization

7. Landing Page Optimization

8. Sitemap XML

If you wish to go deeper into each of these tasks and why they are necessary, take a look at Neil Patel’s, article Check These 8 SEO Boxes Before Launching a New Site