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Server Side Mediation

Server side mediaiton is a form of mediation. Unlike SDK mediation, the goal of maximizing fill rates and eCPMs for the publisher is acheived with a single SDK provided by the mediaiton company and the ad-networks have to serve their ads through that SDK. This means that the mediaion is done on the server side.

How does Server Side Mediation work?

It works similar to the client side mediation, only the process is somewhat reversed as the server, rather than the client, has a central role. See the full article for more details.

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Help Topics

Server Side Mediation

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