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Smart Bidding

Smart Bidding uses machine learning to optimize your bids to maximize conversions and revenue across a selected portfolio. Bid strategies that have a CPA, ERS, or ROAS goal are all Smart Bidding strategies.

How to reduce the CPA bids in Google Ads?

Target CPA bidding will help advertisers who use Google Ads to get as many conversions as they can for their set budget, but it won’t necessarily help them save money. To actually lower or reduce the cost it takes to acquire a new customer in Google Ads, PPC marketers need experience. See full article for more details.

What is the difference between ECPC and CPA in AdWords?

Target CPA bidding requires you to set a target CPA (the average amount you’d like to pay for a conversion). The main difference is that ECPC (Enhanced CPC) makes adjustments to max CPC bids that you manually set, while Target CPA automatically generates bids to try and meet your target CPA.

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