Market Research & Traffic Analysis

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Social Media Channel

The social media channel can include a number of social media networks that often go unnoticed.

What are social ads?

Social ads can have different formats and designs depending on the social network they are made for.

How important is social media marketing?

Social media is used by a large proportion of the population and, as such, it is an effective way to reach the majority of customers. Of course, the channel you choose will ultimately depend on the audience you are trying to reach, so social media may not be the most adequate channel for every brand.

Among others, the benefits of social media marketing are:

1. Improved brand awareness and loyalty

When a brand engages on social media it is proved to, not only, to improve brand recognition but also to establish a deeper connection with its customers.

2. Improved customer engagement and satisfaction

When done right, social media can provide a simple way to engage with customers, hear their feedback and answer their questions, thus keeping them satisfied.

3. Cost-effectiveness

It tends to be one of the most cost-effective digital channels. With the right strategy, it becomes possible to get great results without great costs.

What are the disadvantages of social media marketing?

As many benefits as social media networks have as far as marketing goes, this channel also has some disadvantages, such as:

1. Time-consuming

Social media means greater exposure and with that comes the possibility of negative feedback, information leaks, and unwanted or inappropriate behavior. It requires an extra effort of management of the brand’s social media presence in order to avoid these risks.

2. Delayed Return on Investment

This channel tens to be a long term investment. It can create engagement faster than actual conversions and as such can take some time until it provides actual results.