Social Media Conversions

The Social Traffic and Conversions KPI measures the effectiveness of social media campaigns at generating website traffic and goal conversions. Social media marketing needs to feed into other areas of your sales and marketing efforts, and provide a measureable return on marketing investment.

How is social media conversion rate calculated?

All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%. For example, if your site had 17,492 visitors and 2,305 conversions last month, your conversion rate is 13.18%.

What is social traffic?

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms.

What is a good social media conversion rate?

While it can differ from business to business, a successful conversion rate for a social media advertising campaign is largely accepted to range anywhere between 2-5% (meaning that 2-5% of the people who click on your social media ads and arrive at your website should perform the desired action you want them to take).