Social Media Listening

Monitoring how a specific company, brand, product, or person is being discussed and/or perceived on the social media channels. Also referred to as social media monitoring.

How do marketers and advertisers use social listening?

The world of social media is vast and full of meaningful conversations. For industry leaders or entrepreneur who wants to run a successful business will find it transparent to see what their consumers like and what they talk. See full article for more details.

How do social monitoring tools work?

Most monitoring tools work by crawling sites continuously and indexing them. Anyway, once all those sites are indexed, they can then be searched. Most tools use some form of queries, or search strings, that the user writes to find mentions of specific words and phrases on those pages.