TV Ad Measurement and Insights

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Subscription video on demand (SVOD)

Subscription video on demand (SVOD) services uses a subscription business model, where subscribers are charged a monthly fee to access programming. These services include solutions like Netflix, Hulu Plus, Amazon Video, and HBO.

What is the difference between VOD and SVOD?

Transactional (or Transaction) VOD is the opposite of SVOD. TVOD will normally not charge you anything to sign up for the service/create a user profile. Instead, you will pay an amount based on the content you watch. Most often this relates to movies but is also used for series and in particular for sports and events.

What is the most effective business model for online video streaming?

The most widely used business model today is the Subscription-based Video On-Demand model. Suited for movies, TV shows, and e-learning videos. Pay-Per-View or Transactional Video On Demand are more suited for events and special coverages. See the full article for more details.

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