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Business Intelligence and Analytics
Advanced Analytics Affinity-Based Recommendations Agile Analytics Analytical Database Analytics Architecture Analytics Suite Analytics-as-a-Service (AaaS)Application Analytics Application Lifecycle Management (ALM)Behavioral Segmentation Big Data Security Business Intelligence Architecture Business Process Modeling (BPM)Call Attribution Cloud Analytics Cloud Automation Collaborative Filtering Columnar Database Connection String Contextual Data Continuous Intelligence (CI)Conversion Attribution CRM Onboarding Cross-Channel Tracking Data Activation Data Blending Data Cleaning Data Discovery Data Exploration Data Governance Data Intelligence Data Mart Data Mining Data Modeling Data Preparation Data Science Data Stewardship Data Storytelling Data Warehouse Architecture Database Security Deep Learning Descriptive Analytics DevOps Continuous Integration Edge Analytics Embedded Reporting Entity Relationship Diagram (ERD)Financial Data Management Firmographics Geo Analytics Healthcare Analytics Healthcare Informatics In-Memory BI Infused Analytics Interactive Visualization KPI Dashboard KPI Tracking Location Analytics Managed Cloud Marketing Acceleration Platform Marketing Analytics Marketing Qualified Lead Mobile Analytics MPP Database Natural Language Understanding Net Promoter Score (NPS)Next Best Action Marketing Omnichannel Retailing Operational Intelligence Operational Reporting Predictive Data Analytics Predictive Maintenance Predictive Segmentation Prescriptive Analytics Product Analytics R Analytics Real Time Dashboard Real-Time Analytics Relational Database Reporting Performance Retail Analytics Retention Marketing Self-Service Business Intelligence SQL for Data Analysis Talent Analytics Text Mining Unified Data Management Unstructured Data Visual Data Analysis Visual Workflow
Customer Analytics
A/B Testing Active Buyer Affinity Marketing Affinity-Based Recommendations Audience Buying Baby Boomers Back to Back Focus Groups Brand Identity Clickstream Behavior Cluster Analysis CRM Onboarding Customer Cohort Analysis Customer Experience Management (CEM)Customer Journey Lifestyle Research Lifetime Value Race Revenue Per Visitor Target Audience User ID User-Generated Content (UGC)
Display & Native Advertising
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Email Marketing
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Market Research & Traffic Analysis
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MarTech and AdTech
Acme Data Adobe Target Amazon CloudFront Amazon Redshift Analance AnswerMiner AppDynamics Baremetrics Bombora Bootstrap Brightcove Cisco CMX Engage Dasheroo Dundas BI Fivetran Funnel Google BigQuery Google Data Studio Google Marketing Platform Google Optimize Honeywell Operational Intelligence IBM Cognos Analytics IBM InfoSphere Data Architect Inspectlet Jenkins Kissflow KNIME Analytics Platform LiveRamp Looker Marketing Technology Stack Marketo Microsoft Power BI Microsoft SQL Server Reporting Nutanix Optimizely Pendo PowerCenter Informatica QlikView Salesforce Pardot SAP Crystal Reports Socialbakers SQLite Striim Tableau Tobii Dynavox Trade Desk Trifacta UserExperior Visual Website Optimizer (VWO)Wolfram Mathematica WooCommerce Yellowfin BI Yieldify
Mobile App Intelligence
Ad Mediation Ad Viewability Ad Whales Adjust App Churn Rate App Demographics App Monetization App Rating App Store Traffic Application Lifecycle Management (ALM)AR (Augmented Reality) Advertising Average Revenue Per Paying User (ARPPU)Cross Promotion Daily Active Users (DAU)Dynamic Testing In-App Advertising In-App Bidding Instant Messaging Interactive Mobile Ads K-Factor Location-based Advertising (LBA)Mobile Ad Fraud Mobile Attribution Monthly Active Users (MAU)Playable Ads Push Notification Rewarded Video Ads SDK Mediation Search Terms Server Side Mediation Yield Management
Organic Search
Accelerated Mobile Pages (AMPs)Algorithm Change Alt Attribute Average Order Value (AOV)Black Hat SEO Branded Keyword Breadcrumb Broken Link Duplicate content Dwell Time Featured Snippet Google Hummingbird Googlebot Heatmap Impressions Index Coverage JavaScript (JS)Keyword Cannibalization Keyword Research Link Profile Mentions Nofollow link Organic Keyword Path Length Report Redirection Responsive Website Schema Search Engine Search Terms SEO Share of Voice Sitelinks User-Generated Content (UGC)Word Count XML Sitemap Yahoo Yandex
Paid Search Advertising
Ad delivery Ad extensions Ad Mediation Ad strength Ad Viewability Automated bid strategy Average Order Value (AOV)Combined audiences Conversion Attribution Conversion Tracking Cost per acquisition (CPA)Floodlight Tag Headline Testing Impressions Keyword Research Location-based Advertising (LBA)Path Length Report Quality score Return on investment (ROI)Sitelinks Smart Bidding Smart Lists User ID View-through conversion window Yield Management
Social Media Sensing
Ad Viewability Community Manager Country Reach Impressions Instant Messaging Location-based Advertising (LBA)Microblogging Net Media Cost Pinterest Playable Ads Reach Reputation Management Rewarded Video Ads Rich Pins Snapchat Social Media Conversions Social Media Listening User-Generated Content (UGC)Video Companion Impressions
Technology and Innovation
Artificial Intelligence Big Data Blockchain Data Warehouse Deep Learning Disruptive Innovation Internet of Things Marketing Technology Stack Predictive Data Analytics Predictive Segmentation Prescriptive Analytics R Analytics Voice Assistants
TV Ad Measurement and Insights
Ad Viewability Ad-supported streaming video on demand (ASVOD)Addressable TV Advanced TV Automatic content recognition (ACR)Broadcast Addressable TV Household Data Location-based Advertising (LBA)Multichannel Video Programming Distributor (MVPD)Nielsen Ratings Over-the-top (OTT)Skinny Bundle Subscription video on demand (SVOD)Targeting Rating Point (TRP)Television advertisement Television Viewer Rating (TVR)TV Network Upfronts Video on demand (VOD)

Tableau

Tableau is a powerful and fastest growing data visualization tool used in the Business Intelligence Industry. It helps in simplifying raw data into the very easily understandable format. Data analysis is very fast with Tableau and the visualizations created are in the form of dashboards and worksheets.

What is Tableau Desktop used for?

Tableau Desktop is a data visualization tool that helps us get actionable insights about data fast. It differs from Tableau Server in that it provides users with the ability to develop comprehensive, interactive workbooks and dashboards to fulfill their academic or business requirements.

Does Tableau use SQL?

Tableau can easily integrate with DBMS like SQL. Tableau provides an optimized, live connector to SQL Server so that we can create charts, reports, and dashboards while working directly with our data.

What type of SQL does tableau use?

SQL is used to query, insert, update and modify data. Most relational databases support SQL, which is an added benefit for database administrators (DBAs), as they are often required to support databases across several different platforms.

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