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Target Audience

A group of consumers/users within a specific target market which are targetted for a specific ad campaign.

What are some good methods to define target audiences?

While it is relatively simpler to advertise to a general market segment, the results are often not in the business’s favor. This is where the importance of identifying the right target market comes in. See full article for more details.

What is an example of a target audience?

Demography – socio-economic data that describe a user. This group includes attributes, such as age, income, education, gender or geographic location. Using demographic data you can target your campaign for example at young people.

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