TV Ad Measurement and Insights

Help Topics

Targeting Rating Point (TRP)

Target Rating Point (TRP) is a common, traditional TV metric that evaluates advertising impact, similar to a Gross Rating Points (GRP). A TRP is calculated as a percentage of a target market reached within a specified demographic, multiplied by the exposure frequency.

How are TRPs calculated for a TV program on a TV channel?

Targeting Rating Point (TRP) is a tool to judge which programs are viewed the most. This gives us an index of the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewers’ houses for judging purpose.

These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. The device is called as People’s Meter. It records the time and the program that a viewer watches on a particular day. Then, the average is taken for a 30-day period which gives the viewership status for a particular channel.

What exactly is TRP, and how does it influence TV serials?

TRP is Television Rating Point. It is basically a tool for measuring television watching habits of the audience. It is measured by placing something called people’s meter in a few households that act as a sample size. See full article for more details.