Business Intelligence and Analytics
Advanced AnalyticsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Cloud AnalyticsCloud AutomationColumnar DatabaseConnection StringContextual DataData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData Warehouse ArchitectureDatabase SecurityDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing AnalyticsMobile AnalyticsMPP DatabaseNatural Language UnderstandingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePrescriptive AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseRetail AnalyticsSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementVisual Data Analysis
A/B TestingActive BuyerAffinity MarketingAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Automated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficInteractive Mobile AdsNative AdsPath Length ReportProgrammatic Media BuyingSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
- Email Marketing
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchMarket SegmentationMarket ShareMonthly Unique VisitorsNielsen RatingsOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media Channel
MarTech and AdTech
Acme DataAdobe TargetAmazon CloudFrontAmazon RedshiftAnalanceAnswerMinerAppDynamicsBaremetricsBomboraBootstrapBrightcoveCisco CMX EngageDasherooDundas BIFunnelGoogle BigQueryGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeHoneywell Operational IntelligenceIBM Cognos AnalyticsIBM InfoSphere Data ArchitectInspectletJenkinsKissflowKNIME Analytics PlatformLiveRampLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoPowerCenter InformaticaQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersSQLiteStriimTableauTrade DeskTrifactaUserExperiorVisual Website Optimizer (VWO)Wolfram MathematicaWooCommerceYellowfin BIYieldify
Mobile App Intelligence
Ad WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorMobile Ad FraudMobile AttributionMonthly Active Users (MAU)SDK MediationSearch TermsYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd strengthAutomated bid strategyCombined audiencesConversion TrackingCost per acquisition (CPA)Floodlight TagKeyword ResearchPath Length ReportQuality scoreReturn on investment (ROI)Smart BiddingSmart ListsUser IDView-through conversion windowYield Management
Social Media Sensing
Country ReachInstant MessagingMicrobloggingNet Media CostPinterestReachReputation ManagementRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
- Technology and Innovation
TV Ad Measurement and Insights
Ad-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataMultichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleTargeting Rating Point (TRP)Television advertisementTV NetworkUpfrontsVideo on demand (VOD)
Household data is data collected from non-personal devices that are shared within households, such as a television set. Household data has broad-scale but less precision at an individual consumer level, given the shared nature of the targeted devices in question. Traditionally, this is a common way television advertising has been bought–with an entire household in mind.
How are the number of viewers calculated for any TV program?
In the USA and Europe, it is done through a TVMeter-system run by Gallup or Nielsen. The system consists of a representative count of families. Each family has a TVMeter connected to their tv set. The meter counts which programs the family watches and which family members that does it. Each night the TVMeters sends their data to be aggregated into a national viewing number with age and demographics.
What is the difference between a Smart TV and an Android TV?
Like all electronics, television sets are more complicated than they’ve ever been. We all know by now that Smart TVs are the current standard but how do they differ from Android TV? In short, they are both multimedia capable televisions that can be expanded with applications and stream content from a number of different services, such as Netflix. See full article for more details.