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Household Data

Household data is data collected from non-personal devices that are shared within households, such as a television set. Household data has broad-scale but less precision at an individual consumer level, given the shared nature of the targeted devices in question. Traditionally, this is a common way television advertising has been bought–with an entire household in mind.

How are the number of viewers calculated for any TV program?

In the USA and Europe, it is done through a TVMeter-system run by Gallup or Nielsen. The system consists of a representative count of families. Each family has a TVMeter connected to their tv set. The meter counts which programs the family watches and which family members that does it. Each night the TVMeters sends their data to be aggregated into a national viewing number with age and demographics.

What is the difference between a Smart TV and an Android TV?

Like all electronics, television sets are more complicated than they’ve ever been. We all know by now that Smart TVs are the current standard but how do they differ from Android TV? In short, they are both multimedia capable televisions that can be expanded with applications and stream content from a number of different services, such as Netflix. See full article for more details.

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Household Data

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How do you conduct market research to reveal business opportunities?

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