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Upfronts

Upfronts are presentations (and together, an event) where the major television networks preview their upcoming fall and midseason series for advertisers, the press, and the other networks.

Which means TV upfronts in advertising?

In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime “up front”, or several months before the television season begins.

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Upfronts

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