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User-Generated Content (UGC)

Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion form posts, digital images, audio files, and other forms of media that were created by consumers or end-users of an online system or service and is publically available to others consumers and end-users.

What is the importance of user-generated content?

It helps brands to better understand their target audience and their communities better. It helps to build trust. It increases engagement and time spent on your site or social media platform. It keeps your stakeholders happy and makes them feel like they’re an important part of the conversation.

What are the benefits of user-generated content?

UGC can be a huge asset to content marketers if leveraged properly. Smart marketers have recognized UGC as hot, with good reason. See full article for more details.

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Help Topics

User-Generated Content (UGC)

Still have questions on this topic? See some articles below that may help.

How do you conduct market research to reveal business opportunities?

What are the main steps for conducting market research?

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