Business Intelligence and Analytics
Advanced AnalyticsAgile AnalyticsAnalytical DatabaseAnalytics ArchitectureAnalytics-as-a-Service (AaaS)Application AnalyticsApplication Lifecycle Management (ALM)Behavioral SegmentationBig Data SecurityBusiness Intelligence ArchitectureBusiness Process Modeling (BPM)Cloud AnalyticsCloud AutomationColumnar DatabaseConnection StringContextual DataData BlendingData CleaningData DiscoveryData ExplorationData GovernanceData IntelligenceData MartData MiningData ModelingData PreparationData ScienceData Warehouse ArchitectureDatabase SecurityDescriptive AnalyticsDevOps Continuous IntegrationEdge AnalyticsEmbedded ReportingEntity Relationship Diagram (ERD)Financial Data ManagementGeo AnalyticsHealthcare AnalyticsHealthcare InformaticsIn-Memory BIInteractive VisualizationKPI DashboardKPI TrackingLocation AnalyticsManaged CloudMarketing AnalyticsMobile AnalyticsMPP DatabaseNatural Language UnderstandingOperational IntelligenceOperational ReportingPredictive Data AnalyticsPredictive MaintenancePrescriptive AnalyticsR AnalyticsReal Time DashboardReal-Time AnalyticsRelational DatabaseRetail AnalyticsSelf-Service Business IntelligenceSQL for Data AnalysisTalent AnalyticsText MiningUnified Data ManagementVisual Data Analysis
A/B TestingActive BuyerAffinity MarketingAudience BuyingBaby BoomersBack to Back Focus GroupsBrand IdentityClickstream BehaviorCluster AnalysisCustomer Cohort AnalysisCustomer Experience Management (CEM)Customer JourneyLifestyle ResearchLifetime ValueRaceRevenue Per VisitorTarget AudienceUser IDUser-Generated Content (UGC)
Display & Native Advertising
Automated bid strategyBehavioral AdvertisingContextual targetingConversion TrackingCost per acquisition (CPA)Display Advertising TrafficInteractive Mobile AdsNative AdsPath Length ReportProgrammatic Media BuyingSmart ListsUser IDVideo Companion ImpressionsVideo PublisherView RateView-through conversion windowYield Management
- Email Marketing
Market Research & Traffic Analysis
A.C. Nielsen Retail IndexA/B TestingAd Concept TestingAd Hoc ResearchAdobe AnalyticsAffinity MarketingBack to Back Focus GroupsCluster AnalysisData CollectionData MiningDirect ChannelDisplay ChannelEmail ChannelEngagement RateHomogeneous GroupsHypothesis TestingIndexLifestyle ResearchMarket SegmentationMarket ShareMonthly Unique VisitorsNielsen RatingsOrganic ChannelPaid Search ChannelPath Length ReportPrimary ResearchQualitative ResearchRaceReferral ChannelSocial Media Channel
MarTech and AdTech
Acme DataAdobe TargetAmazon CloudFrontAmazon RedshiftAnalanceAnswerMinerAppDynamicsBaremetricsBomboraBootstrapBrightcoveCisco CMX EngageDasherooDundas BIFunnelGoogle BigQueryGoogle Data StudioGoogle Marketing PlatformGoogle OptimizeHoneywell Operational IntelligenceIBM Cognos AnalyticsIBM InfoSphere Data ArchitectInspectletJenkinsKissflowKNIME Analytics PlatformLiveRampLookerMarketing Technology StackMarketoMicrosoft Power BIMicrosoft SQL Server ReportingNutanixOptimizelyPendoPowerCenter InformaticaQlikViewSalesforce PardotSAP Crystal ReportsSocialbakersSQLiteStriimTableauTrade DeskTrifactaUserExperiorVisual Website Optimizer (VWO)Wolfram MathematicaWooCommerceYellowfin BIYieldify
Mobile App Intelligence
Ad WhalesAdjustApp Churn RateApp DemographicsApp MonetizationApp Store TrafficApplication Lifecycle Management (ALM)AR (Augmented Reality) AdvertisingAverage Revenue Per Paying User (ARPPU)Cross PromotionDaily Active Users (DAU)Dynamic TestingIn-App AdvertisingIn-App BiddingInstant MessagingInteractive Mobile AdsK-FactorMobile Ad FraudMobile AttributionMonthly Active Users (MAU)SDK MediationSearch TermsYield Management
Paid Search Advertising
Ad deliveryAd extensionsAd strengthAutomated bid strategyCombined audiencesConversion TrackingCost per acquisition (CPA)Floodlight TagKeyword ResearchPath Length ReportQuality scoreReturn on investment (ROI)Smart BiddingSmart ListsUser IDView-through conversion windowYield Management
Social Media Sensing
Country ReachInstant MessagingMicrobloggingNet Media CostPinterestReachReputation ManagementRich PinsSnapchatSocial Media ConversionsSocial Media ListeningUser-Generated Content (UGC)Video Companion Impressions
- Technology and Innovation
TV Ad Measurement and Insights
Ad-supported streaming video on demand (ASVOD)Addressable TVAdvanced TVAutomatic content recognition (ACR)Broadcast Addressable TVHousehold DataMultichannel Video Programming Distributor (MVPD)Nielsen RatingsOver-the-top (OTT)Skinny BundleTargeting Rating Point (TRP)Television advertisementTV NetworkUpfrontsVideo on demand (VOD)
View-through conversion window
The period of time after an impression during which a view-through conversion will be recorded. View-through conversions occur after an ad impression, if the user doesn’t interact with the ad, then later converts.
You can set your view-through conversion window when you create or edit conversion actions. For example, if you pick 30 days for a conversion action, then view-through conversions that happen within 30 days after an impression are tracked. A longer view-through conversion window will usually increase the number of view-through conversions Google Ads records.
How are view through conversions tracked?
This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an Ad Exchange ad. View-through conversions are tracked via a cookie that is placed on a user’s computer; conversions are reported only for Ad Exchange ads that run on Ad Exchange sites.
Does Google Analytics track view through conversions?
On June 19, Google announced a new feature that brings view-through conversion tracking to Google Analytics for advertisers using the GDN. Soon, in the multi-channel funnel reports, you will be able to see and connect activity and interactions from users who view (but do not click) on banner ads and YouTube video ads.
How to earn more view-through conversions for Google Shopping?
View-through conversions have long been an available metric on Google Adwords. But in March 2017 came the news that should make all online retailers pay attention. Google has made a number of key changes to view-through conversions. See full article for more details.
What is a cross device conversion?
Google Ads offers cross-device conversions to track conversions that happen when someone clicks an ad and then completes a conversion on another device, browser, or app. For Search and Shopping campaigns, cross-device conversions are automatically counted in the “Conversions” column.
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