MarTech and AdTech

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Visual Website Optimizer (VWO)

VWO is a comprehensive A/B testing and conversion optimization solution that provides you with a unified view of individual visitors to your site. Additionally, VWO lets you run A/B tests at scale without affecting your performance.

What is the tech stack behind Visual Website Optimizer?

VWO makes extensive use of data streaming technologies like RabbitMQ and Apache Kafka. Besides that, we use standard SQL-based database technologies – MySQL and PostgreSQL both are used in a wide variety of places.

What is split testing in digital marketing?

A/B testing involves comparing two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. Split testing involves comparing two distinct designs.

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