Help Topics

Welcome Email

A message to a new subscriber or customer. Welcome emails are a follow-up to a newsletter signup, service subscription, loyalty program, or any initial or next-level interaction with a business. If someone gives you their email, say hello and thank you. Welcome emails give you the opportunity to build relationships, tell brand stories, and, ideally, turn subscribers into customers. They’re a great candidate for marketing automation, especially if sent in a series.

What are the essential elements of a welcome email?

The A welcome experience of any kind is a critical part of a user’s interaction with a product and should be as helpful and useable as possible. See full article for more details.

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