MarTech and AdTech

Help Topics


Yieldify is a website optimization software. It’s a handy tool that allows you to turn more of your visitors into customers by giving them what they want. It gives personalized user experience to your visitors making the website interface more interactive.

How behavioral triggering works?

Behavioral triggering is another cool feature in this software. It knows exactly when to engage a customer based on their on-site behavior. It has predictive algorithms that ensure the visitors are getting what they want. To make sure that this feature is more precise, visitors are segmented based on their on-site behavior.

What are segmentation tools?

Customer segmentation is a marketing practice that divides customers into small groups of individuals who share similar characteristics such as gender, age, demographics, location, spending habits, etc. They also utilize data analysis for segmentation.

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