Industry Insights

Banking Industry

Pre-Assessment of Digital Performance

Spanish Banking Industry

Banking, ES

10-04-2019

Spanish banks are under a lot of pressure at the moment. They are facing tougher competition and tighter regulation which can seriously affect their revenue streams.

With GDPR, the European Unions’ new data regulation, banks in Spain and other European countries have to work harder to implement processes and systems that ensure compliance. A lack of compliance will not only lead to fines but, if it allows for data breaches, if may also lead to a loss of confidence by the banks’ customers.

As far as competition goes, due to the emergence of Fintechs, traditional banks have been losing customers to these easier, and user-friendly mobile banking solutions.

As such it is important that, in the face of uncertainty and disruption, not to mention great investment in order to comply with regulations, Spanish banks work harder to maintain their customers and acquire new ones.

Knowing what competitors are offering and how they are communicating to what is essentially the same audience, can be extremely useful for these banks.

This report contains a short assessment of the banking industry in Spain, in which the digital performance and communication of the top 5 brands was briefly analyzed, along with some insights regarding the audience that visited these brands websites during 2018.

Who is the Digital Audience
interested in these brands?

1.74M
Display visits
77M
Of visitors were from Madrid

694M
Overall website visits

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