Industry Insights

CA Telecom Industry

Pre-Assessment of Digital Performance

Canada Telecom Industry - WYgroup Business Intelligence

Canada, Telecoms

20-12-2018

These innovations to come in the Telecom industry will ultimately allow for a better customer service and help provide a better customer experience. But they will also be responsible for the tight competition that will emerge in this already competitive market.

Knowing your customers and understanding their decision-making processes will allow for a better optimized customer service along with more enticing customer-centric offers that will increase your customer satisfaction and loyalty in a time when steady or increasing revenue streams are essential for survival.

Being highly responsible for the digital world in which we live today, Telcos are taking advantage of the Digital Channels to reach out to customers.

This report contains a short assessment of the Canadian Telecommunications industry, in which the digital performance of the top 6 brands was briefly analyzed, along with some profiling data of the audience that visited these brands websites during 2018.

Who is the Digital Audience
interested in these brands?

7%
Are cable subscribers
56%
Male

718M
Overall website visits

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