Industry Insights

Department Stores Industry

Pre-Assessment of Digital Performance

Department Stores Industry Report | Wygroup Business Intelligence

Retail, UK

20-12-2018

In order to offer a compelling in-store experience, it is necessary to get to know the consumers that department stores are reaching for.

Not only that but it’s helpful to know what sort of experience the competitors are claiming they offer so brands can set themselves apart from competition and know how to drive customers to their stores.

This report contains a short assessment of the department stores retail industry in the United Kingdom, in which the digital performance of the top 5 department stores was briefly analyzed, along with some insights regarding the audience that visited these brands’ websites during 2018.

Who is the Digital Audience
interested in these brands?

1M
Display visits
12.7M
Of visitors were from Greater London

70.5M
Overall website visits

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