Industry Insights

Energy Suppliers Industry

Pre-Assessment of Digital Performance

Energy Suppliers | WYgroup Business Intelligence

Energy, UK

15-04-2019

The energy industry is being forced to adjust to new government policies, technological advancements and eco-friendly consumer preferences. Energy suppliers have to begin adapting their portfolio of offers to a low carbon world.

An important step towards this is understanding exactly what your customers are looking for and figure out the best way to offer it to them.

As analysis of your customers’ behavior, preferences and, decision-making processes allows for the creation of a targeted portfolio which is likely to generate better results.

This report contains a short assessment of the energy industry in the United Kingdom, in which the digital performance of the top 5 brands was briefly analyzed, along with some insights regarding the audience that visited these brands websites during 2018.

Who is the Digital Audience
interested in these brands?

733k
Display visits
27M
Of visitors were from Greater London

152M
Overall website visits

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