Industry Insights

Fashion Industry

Pre-Assessment of Digital Performance

Fashion Industry | WYgroup Business Intelligence

Retail, UK

10-04-2019

These days, consumers are faced with so much information that they don’t know what to believe or which brands to trust. As such, they turn to family and friends for advice when it comes to the products and services they are considering buying.

The way brands can take advantage of this is by pairing up with influencers whose audience is of interest to these brands. These influencers will provide the trust factor that brands are in need of in order to capture consumers.

Finding out how competitors are communicating to consumers, may be key to understanding what their digital strategy is and to readjusting your own.

This report contains a short assessment of the fashion & accessories industry in the United Kingdom, in which the digital performance of the top 5 brands was briefly analyzed, along with some insights regarding the audience that visited these brands websites during 2018.

Who is the Digital Audience
interested in these brands?

2.3M
Display visits
39M
Of visitors were from Scotland

311M
Overall website visits

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