Industry Insights

Spanish Telecom Industry

Pre-Assessment of Digital Performance

Spanish Telecoms Deck - WYgroup Business Intelligence

Spain, Telecoms

20-12-2018

Innovations such as 5G and the IoT will erupt in Europe during 2019 and Spain plans to lead the way when it comes to innovation. These changes will allow, not only, for a substantial growth in many industries, starting with the auto and transportation industries, but it will also allow for a better customer service and help provide a better customer experience through AI and technologies such as chatbots tailored to customers.

It becomes essential, now more than ever, for telecom brands to get to know their customers and study their decision-making processes so they can offer a more personalized customer service and more enticing customer-centric offers that will ensure satisfaction and loyalty.

Being highly responsible for the digital world in which we live today, Telecoms are taking advantage of the Digital Channels to reach out to customers.

This report contains a short assessment of the Spanish Telecommunications industry, in which the digital performance of the top 5 brands was briefly analyzed, along with some profiling data of the audience that visited these brands websites during 2018.

Who is the Digital Audience
interested in these brands?

38%
Of all website visits were obtained by only one brand
3.5M
Display visits
20%
Of visitors were from Cataluña

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