Industry Insights

Sports Apparel

Pre-Assessment of Digital Performance

Sports Apparel Industry - WYgroup Business Intelligence

Retail, US

20-12-2018

The health awareness and athleisure trends currently in place in the Sports industry mean that Sports Apparel brands have a whole new audience they can tap into, and not only the fitness enthusiasts they were accustomed to.

Retail brands overall, live the digital world probably more than brands in any other industries and with the possibility to expand their customer base and reach new market segments, Sports Apparel brands need to take advantage of media to position themselves above competition.

This report contains a short assessment of the Sports Apparel industry in the United States, in which the digital performance of the top 6 best-selling brands was briefly analyzed, along with some profiling data of the audience that visited these brands’ websites during 2018.

Who is the Digital Audience
interested in these brands?

30%
Are “Image Shapers”
51%
Female

24%
Bought casual sneakers in the last 12 months

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