Industry Insights

Student Loan Industry

Pre-Assessment of Digital Performance

Student Loan Industry Report | WYgroup Business Intelligence

Financial Loans, US

20-12-2018

A student loan is something that, due to the borrowed amount, is long lasting and affects the lives of many Americans for many years. As such, when it comes to choosing a loan provider, they research thoroughly and make their choice carefully and thoughtfully.

Many student loan providers have bad reviews online and an overall bad reputation. If they want to compete against the other loan providers they need to change that.

By understanding what their customers want to hear and focusing on communicating the right message to them, these companies can potentially stifle those reviews and get customers to give them a chance.

Customer analytics and competitive intelligence can help do just that.

This report contains a short assessment of the student loans industry in the United States, in which the digital performance of the top 6 student loan providers was briefly analyzed, along with some profiling data of the audience that visited these companies’ websites during 2018.

Who is the Digital Audience
interested in these brands?

56%
Are young adults
53%
Female

16%
Feel uncomfortable borrowing money

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