Competitive Intelligence / Market & Traffic Analysis
Empowering competitive intelligence
in the digital world.
Take a peek at how your competitors obtain traffic to their websites. Which media channel generates the best results and in which geo is their brand more resonant. This will allow you to analyze your own traffic acquisition strategy and adjust according to a benchmark of the market.
Understand the dynamics of your market.
Get an idea of market size and internet customer profiling.
See how the market behaves and how brands gain online visibility.
Map out the interest in your brand.
Optimize your media campaigns by targeting the audience most interested in your brand both locally and internationally.
This leads to a reduction in media costs as it prevents ineffective targeting
WEBSITE TRAFFIC PERFORMANCE
Measure traffic acquisition efforts.
Take a look at your competitors’ website traffic throughout a specific period of time.
Analyze the traffic fluctuations and uncover any type of trend or seasonality in the market.
Analyze the means of traffic acquisition.
Which media channels are your competitors betting on? And which are deriving the best results for them?
An analysis of the means of traffic acquisition can give an indication of the competitors’ business model and of the audience they are trying to reach.
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