Competitive Intelligence / Market & Traffic Analysis

Empowering competitive intelligence
in the digital world.

Take a peek at how your competitors obtain traffic to their websites. Which media channel generates the best results and in which geo is their brand more resonant. This will allow you to analyze your own traffic acquisition strategy and adjust according to a benchmark of the market.

MARKET INTELLIGENCE

Understand the dynamics of your market.

Get an idea of market size and internet customer profiling.
See how the market behaves and how brands gain online visibility.

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Traffic Geo Distribution | WYgroup BI

GEO DISTRIBUTION

Map out the interest in your brand.

Optimize your media campaigns by targeting the audience most interested in your brand both locally and internationally.

This leads to a reduction in media costs as it prevents ineffective targeting

WEBSITE TRAFFIC PERFORMANCE

Measure traffic acquisition efforts.

Take a look at your competitors’ website traffic throughout a specific period of time.

Analyze the traffic fluctuations and uncover any type of trend or seasonality in the market.

Website Traffic Performance

MARKETING CHANNELS

Analyze the means of traffic acquisition.

Which media channels are your competitors betting on? And which are deriving the best results for them?

An analysis of the means of traffic acquisition can give an indication of the competitors’ business model and of the audience they are trying to reach.

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We help ambitious leaders rise above competition through data-driven intelligence. Together, we create enduring change and results.

Innovative Brands use our data for

We are passionate about Data and Digital and fueled by data-driven decisions that align our clients’ goals with the technological world we live in today.

  • Customer
    Segmentation

  • New Product
    Development

  • Market
    Intelligence

  • Social Media
    Strategy

  • Budget
    Allocation

  • Brand
    Tracking

  • Campaign
    Analytics

  • In-house Media
    Planning

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Elsevier

How Elsevier shifted brand perceptions with insight

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