Technology & Innovation

Author

Carlos Barge

A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics predicts which of your website visitors are most likely to convert in the future and adds them to an audience that you can then re-engage with Google Ads.

Analytics generates your Smart List using insights about your visitors and their activity on your site. Your list updates on a daily basis, so that visitors are automatically added and removed based on the latest available signals. This enables you to show ads to your highest potential customers, which can result in more conversions without an increase in budget.

A Smart List is an audience that Google Analytics creates for you automatically.

The list is generated in Analytics by using many elements, including conversion data, location, device, browser, referrer, session duration, and page depth, in order to identify users who are most likely to convert in subsequent sessions. Machine learning at its best, based on actual relevant data together with Google’s powerful technology.

One important caveat: if your site generates at least 500 monthly eCommerce transactions and 10,000 daily page views, then your Smart Lists is generated based on specific elements that influence your users to convert. If your site does not meet the required traffic/conversion threshold, then your Smart List is generated based on conversion data from businesses similar to yours that have opted to share their anonymized conversion data with Google Analytics.

To learn more about how we can help to take your remarketing advertising efforts to the next level, email us and one of our Interactive Advertising experts will be available to assist.

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