Technology & Innovation


Carlos Barge

A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics predicts which of your website visitors are most likely to convert in the future and adds them to an audience that you can then re-engage with Google Ads.

Analytics generates your Smart List using insights about your visitors and their activity on your site. Your list updates on a daily basis, so that visitors are automatically added and removed based on the latest available signals. This enables you to show ads to your highest potential customers, which can result in more conversions without an increase in budget.

A Smart List is an audience that Google Analytics creates for you automatically.

The list is generated in Analytics by using many elements, including conversion data, location, device, browser, referrer, session duration, and page depth, in order to identify users who are most likely to convert in subsequent sessions. Machine learning at its best, based on actual relevant data together with Google’s powerful technology.

One important caveat: if your site generates at least 500 monthly eCommerce transactions and 10,000 daily page views, then your Smart Lists is generated based on specific elements that influence your users to convert. If your site does not meet the required traffic/conversion threshold, then your Smart List is generated based on conversion data from businesses similar to yours that have opted to share their anonymized conversion data with Google Analytics.

To learn more about how we can help to take your remarketing advertising efforts to the next level, email us and one of our Interactive Advertising experts will be available to assist.

Free Pre-Assessment Request

Do you want to know how your competitors are doing business?

Tell us a little about yourself below to gain data for free

Hi What’s your name?


Hi [First Name], what is your company’s name and website?



Is your company looking for any data on the following services:



Gotcha! Do you want to monitor any specific competitor or market?

List of Competitors

  • Add competitor…



Finally, what’s your email address and your phone number?



Your Data is on the Way!

Our data scientists team is working for you by collecting data and we’ll come back to you shortly with a pre-assessment and proposal.

WYgroup BI uses the information you provide to us to contact you about our relevant content, products, and services . You can unsubscribe from communications from HubSpot at any time. For more information, check out WYgroup’s Privacy Notice.

Leave a Comment: