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What are the best metrics for measuring customer engagement?
This is very subjective and like other comments have said, definitely don’t get lost in “vanity” metrics, there are several things to consider on “what” metric you should focus on because focusing on the wrong metric can kill your company.
What are Product Usage Metrics?
Software products, apps and digital tools are unique in that a wealth of product usage data can be collected. Product usage data tells you about the end user, what they are doing while interacting with a product, when they use it and for how long.