Media & Marketing


Carlos Barge

It depends on your goals and spends. The more targeted the audience, the country you are targeting, and the share of voice you are buying (spend level per day divided by target audience size) all affect CPV. It also depends on the view rate, higher view rates tend to have lower CPVs.

CPM depends upon how much the advertisers are willing to bid for your video inventory. As a range, CPM can vary from 50 cents to $1-3. These are the worst and best-case scenarios that can be estimated from user feedback.

The particular CPM for a video ad is determined using a guarded method and is not publicly disclosed to viewers to avoid it being manipulated. But in general, the viewer profile of a video largely affects the CPM it generates.

Sectors like finance, technology, insurance have a stronger viewer profile and thus are more profitable to advertisers than others. If you’re making nursery rhymes, you will make less cause the target audience does not have much buying power.

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