Competitive Intelligence / Mobile App Intelligence
Data that drives app growth.
Assessment of an app’s historical performance and user engagement metrics as well as audience insights for better campaign targeting.
Analysis of competing apps to understand which drive the largest volume of traffic, downloads, usage and revenue.
Watch out for downloading trends.
Take a look at how your app’s downloads fluctuate through a specific period of time.
Compare with your competitors’ downloads and uncover any trends or seasonality.
APP PERFORMANCE & ENGAGEMENT
Keep your users engaged
Make sure your users are engaging with your app beyond the first interaction. Measure daily and monthly usage, time on app, sessions per user and open rate.
Compare these results with the ones obtained by competing apps.
APP AFFINITY & CROSS-APP USAGE
Which apps are using up your users’ time?
Knowing which app categories your users have an interest in or which apps they have installed on their phone helps better target your mobile app campaigns.
Are your users profitable?
With free apps, the revenue comes from in-app purchases.
Make sure you are deriving value from your users and compare your total revenue and average daily revenue per user with those of your competitors.
Uncover any needs for strategy adjustments.
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