Competitive Intelligence / Mobile App Intelligence

Data that drives app growth.

Assessment of an app’s historical performance and user engagement metrics as well as audience insights for better campaign targeting.
Analysis of competing apps to understand which drive the largest volume of traffic, downloads, usage and revenue.

APP DOWNLOADS

Watch out for downloading trends.

Take a look at how your app’s downloads fluctuate through a specific period of time.

Compare with your competitors’ downloads and uncover any trends or seasonality.

Apps’ Monthly Downloads
Average Time Spent on App

APP PERFORMANCE & ENGAGEMENT

Keep your users engaged

Make sure your users are engaging with your app beyond the first interaction. Measure daily and monthly usage, time on app, sessions per user and open rate.

Compare these results with the ones obtained by competing apps.

APP AFFINITY & CROSS-APP USAGE

Which apps are using up your users’ time?

Knowing which app categories your users have an interest in or which apps they have installed on their phone helps better target your mobile app campaigns.

Apps also Downloaded by Users
Average Revenue per Daily Active User

APP REVENUE

Are your users profitable?

With free apps, the revenue comes from in-app purchases.

Make sure you are deriving value from your users and compare your total revenue and average daily revenue per user with those of your competitors.

Uncover any needs for strategy adjustments.

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We help ambitious leaders rise above competition through data-driven intelligence. Together, we create enduring change and results.

Innovative Brands use our data for

We are passionate about Data and Digital and fueled by data-driven decisions that align our clients’ goals with the technological world we live in today.

  • Customer
    Segmentation

  • New Product
    Development

  • Market
    Intelligence

  • Social Media
    Strategy

  • Budget
    Allocation

  • Brand
    Tracking

  • Campaign
    Analytics

  • In-house Media
    Planning

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