Competitive Intelligence / Organic & Paid Search

Customers are searching.
Find out what they’re looking for.

A look at your competitors’ search strategy, organic and paid. We provide an understanding of the driving forces behind this strategy and, a look at the content and services offered by competitors to entice their customers and drive traffic to their websites.

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ORGANIC POSITION DISTRIBUTION

Improve your website’s visibility.

Measure your website’s visibility against that of your competitors and uncover any opportunities to overtake competition and claim the top positions of the SERPs by creating a refreshed SEO and content strategy.

Keyword Positioning

PAID SEARCH INVESTMENT

Adjust your paid search strategy.

How are your competitors investing in this channel? Is their investment proportional to the results obtained?

Benchmark their performance and withdraw useful insights related to your own paid search strategy.

PPC COMPETING KEYWORDS

Optimize your paid search efforts.

Dig deeper into your competitors paid search campaigns and the keywords they are targeting.

Identify any missed opportunities or neglected keywords that may lead to cost savings.

GOOGLE SHOPPING ADS

How are competitors’ products showing up on Google?

Retail brands can advertise their products on Google Shopping. This allows brands to compare their offer to that of competitors.

Find out which competitors have Google Shopping ads and are showing off their products on top of the SERPs.

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