Technology & Innovation

Author

Carlos Barge

Cadent, the advanced TV platform company, was recognized for Most Innovative Use of Audience-Based Buying Technology, Most Innovative Use of Addressable Television and Impact, at the Gabbcon ABBI (Audience-Based Buying Innovation) awards.

The awards event, held in Beverly Hills during LA TV and Innovation Week, celebrates the most innovative companies in audience-based buying as judged by a panel of industry peers and experts.

Cadent was recognized for Most Innovative Use of Audience-Based Buying Technology, which recognizes technology that delivered measurable results and a competitive advantage for the client; Most Innovative Use of Addressable Television, which recognizes the best campaign using an effective audience-based buying strategy to reach TV addressable homes and devices; and Impact, which recognizes a campaign that had a positive impact on society, the environment, or otherwise.

Cadent Advanced TV Platform, with double-digit growth in its addressable TV campaigns and a client retention rate of over 90%, improves TV campaign performance by optimizing across all premium addressable inventory (OTT, linear, and VOD). The platform provides unique and powerful analytics capabilities that aggregate and normalize results across media providers, enabling advertisers to scale campaigns and take action to continuously improve effectiveness.

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