Competitive Intelligence / TV Advertising Analytics

TV advertising isn’t dead,
it’s evolving.

We provide you with analytics on your competitors’ most impactful TV ads. Take a look at the number of airings obtained, the number of households that watched it, the networks on which they aired, and the investment deployed to promote them.

TV ADS PERFORMANCE

TV is not a lost art.

Measure the performance of your competitors’ TV ads and compare with your own performance for useful insights.

TV Commercial Views

SHARE OF TV SPEND

Spend smartly to increase views.

Take a look at your competitors’ investment on TV ads, the networks there are running their ads in and the day parts/ week days in which they are choosing to run their ads.

Adjust your own TV strategy according to the information available.

AD EXPOSURE IMPACT ON CONVERSIONS

Measure the effectiveness of TV Ads.

The effectiveness of TV ads can be measured by the amount of people they bring through the doors of a business.

Take a look at the impact of your competitors’ ads on real foot traffic.

TV Ad Exposure Impact on Conversions

AD ATTENTION & SENTIMENT ANALYSIS

Make sure you make a positive impact.

See how your ads are being perceived by your customers and whether or not they leave behind a positive image of your brand.

Compare these results against those of your competitors for a more accurate assessment.

Want to continue the conversation?

We help ambitious leaders rise above competition through data-driven intelligence. Together, we create enduring change and results.

Innovative Brands use our data for

We are passionate about Data and Digital and fueled by data-driven decisions that align our clients’ goals with the technological world we live in today.

  • Customer
    Segmentation

  • New Product
    Development

  • Market
    Intelligence

  • Social Media
    Strategy

  • Budget
    Allocation

  • Brand
    Tracking

  • Campaign
    Analytics

  • In-house Media
    Planning

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Elsevier

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